Fast fashion seems to slowly move towards unpopular waters with major retailers losing money and closing their stores and I’m talking here about Topshop going bust. Did we see that one coming? Making a conscious choice to slow down your fashion consumption is to be more sustainable and respect the creative process required to make clothes worthy of you.
Being Part of the Slow Fashion Movement
As someone choosing to create within slow fashion movement, I put a great effort to fit and adjust my samples on a variety of women’s bodies, to respect their beautiful shapes and sizes. This process takes time, and it shows in how our women feel when they wear clothes intended to empower exactly who they are, unique and beautiful in their own right.
Our supply chain is minimal with the company focusing on keeping flat structure for years to come so we can fully measure our impact on sustainability and cleaner environment. The focus is on using natural high-quality fabrics such as Tencel, Hemp and Cotton in order to create timeless garments that can withstand the time and multiple wears. Such fabrics don’t come cheap and rightfully so because of the process required to produce them. The quality of fabrics has a direct correlation to the garment quality making it always a better choice.
T. B. Darling really focuses on the functionality of garments, luxe feel, chic designs. Our customers love wearing our clothes over and over and this was one of our biggest goals when I started the brand. We also focus on-demand manufacturing and only releasing small-batch productions as we don’t keep a large amount of stock around at one given time.
Opting for timeless and better quality garments
Moving away from trends and the need to keep up is also a great way to slow down your fashion consumption. Trends are so fast-moving that having to keep up with that is not only bad for the environment but also your wallet and sometimes the mental health. Changing the mindset that your outfits or fashion I disposable and moving more towards thoughtfully selected garments can really contribute towards the overall well being.
Opting for garments that fit well
When researching the market for our business plan we have found proof that for many years, women have been made to feel bad about themselves when trying on the clothes that aren’t the right fit. Clothes that don’t fit well on the curves even in the correct size can leave a woman subconsciously feel low as if its somehow her fault that she is not short or tall or curvy or skinny enough to match an industry standard. Every woman hates the feeling that nothing fits well on her, in the changing rooms of major mainstream brands.
According to Times Magazine article, as Americans have grown physically larger, and brands have shifted their metrics to make shoppers feel skinnier—so much so that a women’s size 12 in 1958 is now a size 6. These numbers are even more confusing given that a pair of size-6 jeans can vary in the waistband by as much as 6 inches. They’re also discriminatory: 67% of American women wear a size 14 or above, and most stores don’t carry those numbers, however arbitrary they may be. To add to this problem, fast fashion textile production has a bigger carbon footprint than all international flights and shipping combined.
Fast Fashion is not a good choice
Adding all these elements to the mix we see that more women are waking up to the fact that fast fashion is really a bad choice. Not only does it mistreat its workers but its bad practices to sell clothes for £4 a top is in my eyes considered disrespectful to so many designers that pour their souls into creating long-lasting garments just for cheap fashion brands to rip their designs off and sell at cheaper rates.
As a consumer opting for smaller brands that value you as you are and at the same time creating an ecosystem that looks after the environment gives you peace of mind that you not only chose better for yourself but also our beautiful planet.
If you have any questions on the process of making and manufacturing my brand, feel free to leave a comment or send me a direct message.