My experience at the Magnum Pleasure Store London

Happy Wednesday! I’m really excited to share my experience from a recent visit to the Magnum Pleasure Store located on South Molton Street in central London where I was treated to a freshly double-dipped personalised Magnum. I’m obsessed with ice cream and Magnum has been one of my favourite brands for as long as I can remember.

I was so excited that the store has opened in London and that you are able to customise your own Magnum. I arrived around 4pm on Saturday right before Stephanie’s birthday drinks, the store is open 11am to 9pm so I still had time to run a few errands in the morning before heading to Central London. I was surprised to see a massive queue as I thought I was being smart coming later in the day, however, as it appears the Store is very popular and people can’t wait to get a taste of chocolaty heaven. I was super happy to see that after you get inside the atmosphere was chill and people had the option to sit down and enjoy their ice cream which can quite easily turn into a messy affair, especially if you go for double coated option. As expected the store interiors were in rich brown colour decorated with cute quotes and of course pictures of beautiful Kendal Jenner.

Magnum Pleasure Store London Magnum Pleasure Store London Magnum Pleasure Store London Magnum Pleasure Store London Magnum Pleasure Store London Magnum Pleasure Store London Magnum Pleasure Store London Magnum Pleasure Store London
I, of course, decided to opt for Magnum Double available in peanut butter and chocolate flavours. I chose the Classic in double chocolate accompanied with 3 toppings out of which I picked rose petals, almonds, and pistachios. My Magnum was double dipped and covered in white chocolate sprinkled with dark chocolate coating. The finishing touch was a classic M coin decoration which I thought it was so cute.

Magnum Pleasure Store London Magnum Pleasure Store London Magnum Pleasure Store London Magnum Pleasure Store London Magnum Pleasure Store London Magnum Pleasure Store London Magnum Pleasure Store London Magnum Pleasure Store London Magnum Pleasure Store London
The Magnum Pleasure Store will be open throughout the summer so I definitely urge you to pay it a visit if you are ice cream lover. You will be treated to the Magnum experience where you can choose your own ice cream flavour, chocolate type, and a selection of tempting toppings to sprinkle over the chocolate.
I had rose petals but they have a massive variety of toppings including black lava sea salt! How amazing is that!

What do you guys think of my pictures and would you be excited to try black lava sea salt and rose petals on your ice cream?

Tania xxx



  1. July 20, 2016 / 3:32 pm

    I went a couple of weeks ago and loved it! It’s so much fun. Although now I have a bit of an obsession with Magnums and seem to be craving them (esp that peanut butter one) all the time. oops.

    • the london thing
      July 20, 2016 / 9:16 pm

      Oh tell me about it! I had to have another one today but they are the best especially when the weather is hot xxx

  2. Jane F
    July 20, 2016 / 3:35 pm

    Wow. This is so cool, the pictures look amazing and the ice-creams are unreal. I want to go ASAP!!!!!

    • the london thing
      July 20, 2016 / 9:16 pm

      OMG you should as its amazing x

  3. July 20, 2016 / 10:40 pm

    That looks fantastic. I didn’t know the store was still open. I’ll need to pop down there.

    mich x

  4. July 21, 2016 / 2:14 am

    I’m craving for some ice-cream now!! Beautiful pictures.

    Sam || Beautydetour

  5. July 21, 2016 / 3:33 am

    These photos are absolutely gorgeous Tania and that ice cream looks absolutely to die for. I wish one of these would open in Los Angeles, yum!

  6. July 21, 2016 / 7:34 am

    Oh wow! This store looks like heaven, I really have to go there once 🙂 Your customized ice cream looks super yummy!
    xx, Carmen –

  7. July 21, 2016 / 7:58 am

    wow so nice!! I love this post. Thank you so much for sharing.

  8. July 21, 2016 / 11:29 am

    Holy moly those Magnums look incredible! Love your photos!! Tash x

  9. July 21, 2016 / 10:07 pm

    Oh gosh, im drooling looking through this post, didnt realise how badly i need to visit! I looks insanee, rose petals on ice cream?! Im down!


  10. July 22, 2016 / 2:42 am

    With one look on your pics, I completely forgot about dieting. This is a real sweet treat. I can’t believe that you can actually customise your own Magnum. Your selection of toppings are amazing. Have an incredible day babe! xx

  11. Kassie Barker-Jones
    July 22, 2016 / 2:41 pm

    I headed here recently – was so good! A real indulgence – especially when you’ve been eating super healthy for a while. LOVE the photos.

    Kassie –

  12. July 23, 2016 / 8:39 am

    OMG, that looks AMAZING!!! Must admit that I’m a little jealous that we don’t have a Magnum Store like that in HK 😉
    Loved your beautiful photos as well!

    Have a nice weekend, Lara

  13. July 26, 2016 / 1:03 pm

    OMG, when I saw the first photo I just melted. The ice-cream looks absolutely mouth watering.

    XoXo Noma

  14. Eva
    July 30, 2016 / 1:16 am

    Love these Magnum ice-creams. They look so delicious. And I always love your photos. Have a great weekend 🙂

    xoxo Eva |

  15. July 31, 2016 / 12:19 pm

    Oh wow! I need to go here the next time I am in London!

  16. August 2, 2016 / 11:37 am

    woah… didn’t know there is a Magnum store. Truly inviting and may make you say goodbye to your diet.

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