My experience at the Magnum Pleasure Store London

Magnum Pleasure Store London

Happy Wednesday! I’m really excited to share my experience from a recent visit to the Magnum Pleasure Store located on South Molton Street in central London where I was treated to a freshly double-dipped personalised Magnum. I’m obsessed with ice cream and Magnum has been one of my favourite brands for as long as I can remember.

I was so excited that the store has opened in London and that you are able to customise your own Magnum. I arrived around 4pm on Saturday right before Stephanie’s birthday drinks, the store is open 11am to 9pm so I still had time to run a few errands in the morning before heading to Central London. I was surprised to see a massive queue as I thought I was being smart coming later in the day, however, as it appears the Store is very popular and people can’t wait to get a taste of chocolaty heaven. I was super happy to see that after you get inside the atmosphere was chill and people had the option to sit down and enjoy their ice cream which can quite easily turn into a messy affair, especially if you go for double coated option. As expected the store interiors were in rich brown colour decorated with cute quotes and of course pictures of beautiful Kendal Jenner.

Magnum Pleasure Store London Magnum Pleasure Store London Magnum Pleasure Store London Magnum Pleasure Store London Magnum Pleasure Store London Magnum Pleasure Store London Magnum Pleasure Store London Magnum Pleasure Store London
I, of course, decided to opt for Magnum Double available in peanut butter and chocolate flavours. I chose the Classic in double chocolate accompanied with 3 toppings out of which I picked rose petals, almonds, and pistachios. My Magnum was double dipped and covered in white chocolate sprinkled with dark chocolate coating. The finishing touch was a classic M coin decoration which I thought it was so cute.

Magnum Pleasure Store London Magnum Pleasure Store London Magnum Pleasure Store London Magnum Pleasure Store London Magnum Pleasure Store London Magnum Pleasure Store London Magnum Pleasure Store London Magnum Pleasure Store London Magnum Pleasure Store London
The Magnum Pleasure Store will be open throughout the summer so I definitely urge you to pay it a visit if you are ice cream lover. You will be treated to the Magnum experience where you can choose your own ice cream flavour, chocolate type, and a selection of tempting toppings to sprinkle over the chocolate.
I had rose petals but they have a massive variety of toppings including black lava sea salt! How amazing is that!

What do you guys think of my pictures and would you be excited to try black lava sea salt and rose petals on your ice cream?

Tania xxx


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  • Reply
    The Purley Girly
    July 20, 2016 at 3:32 pm

    I went a couple of weeks ago and loved it! It’s so much fun. Although now I have a bit of an obsession with Magnums and seem to be craving them (esp that peanut butter one) all the time. oops.

    • Reply
      the london thing
      July 20, 2016 at 9:16 pm

      Oh tell me about it! I had to have another one today but they are the best especially when the weather is hot xxx

  • Reply
    Jane F
    July 20, 2016 at 3:35 pm

    Wow. This is so cool, the pictures look amazing and the ice-creams are unreal. I want to go ASAP!!!!!

    • Reply
      the london thing
      July 20, 2016 at 9:16 pm

      OMG you should as its amazing x

  • Reply
    Cinzia Satta
    July 20, 2016 at 9:25 pm

    OMG, this pics are so yummy! Totally in love with Magnum!

    new post ” Denim on Denim”

  • Reply
    Michelle Joseph
    July 20, 2016 at 10:40 pm

    That looks fantastic. I didn’t know the store was still open. I’ll need to pop down there.

    mich x

  • Reply
    July 20, 2016 at 11:14 pm

    It looks so yummy!! Magnumgasm!

    <3 | X ALY | Latest:✨Sheer Polka Dots✨Style Post

  • Reply
    Sydney Style Blogger
    July 21, 2016 at 2:03 am

    This looks so delicious!! I don’t think there is a place like this in Sydney 🙁 It has inspired me to try and create my own though 😉

    SSB |

  • Reply
    July 21, 2016 at 2:14 am

    I’m craving for some ice-cream now!! Beautiful pictures.

    Sam || Beautydetour

  • Reply
    Kasie Chelanne
    July 21, 2016 at 3:33 am

    These photos are absolutely gorgeous Tania and that ice cream looks absolutely to die for. I wish one of these would open in Los Angeles, yum!

  • Reply
    July 21, 2016 at 4:43 am

    Nice pictures, clear and tempting. I tried this in Manila and I loved the experience.

  • Reply
    July 21, 2016 at 7:18 am

    I need this ice cream!

  • Reply
    July 21, 2016 at 7:34 am

    Oh wow! This store looks like heaven, I really have to go there once 🙂 Your customized ice cream looks super yummy!
    xx, Carmen –

  • Reply
    July 21, 2016 at 7:58 am

    wow so nice!! I love this post. Thank you so much for sharing.

  • Reply
    Natasha Todd
    July 21, 2016 at 11:29 am

    Holy moly those Magnums look incredible! Love your photos!! Tash x

  • Reply
    July 21, 2016 at 12:11 pm

    Looks so delicious! The rose petals sounds like the option I would have gone for too. Gemma x

  • Reply
    July 21, 2016 at 2:37 pm

    Oh nom nom! Looks delicious!
    My Small World

  • Reply
    July 21, 2016 at 2:58 pm

    love this, great post! hope you’re having an amazing day 🙂


  • Reply
    July 21, 2016 at 4:54 pm

    Beautiful pictures! Im drooling! I wish we have this nearby 🙁


  • Reply
    July 21, 2016 at 10:07 pm

    Oh gosh, im drooling looking through this post, didnt realise how badly i need to visit! I looks insanee, rose petals on ice cream?! Im down!


  • Reply
    July 21, 2016 at 10:26 pm

    Unreal ! Look so tastyyyy!

  • Reply
    Andreea Birsan
    July 21, 2016 at 11:18 pm

    Oh my! I am drooling over the keyboard! x

    Have a nice day,

  • Reply
    Olga Pancenko
    July 22, 2016 at 1:53 am

    Very nice !

  • Reply
    Kandja Sylla
    July 22, 2016 at 2:42 am

    With one look on your pics, I completely forgot about dieting. This is a real sweet treat. I can’t believe that you can actually customise your own Magnum. Your selection of toppings are amazing. Have an incredible day babe! xx

  • Reply
    July 22, 2016 at 4:08 am

    WOW, this shop is like a dream! I love Magnum so, be able to make my own is so awesome! Plus the store looks great and your photos are amazing! LOVED this post! xo, Sophia from

  • Reply
    July 22, 2016 at 7:25 am

    you gonna show me around if i ever go visit london 🙂


  • Reply
    From Luxe With Love
    July 22, 2016 at 1:53 pm

    Yum! This looks so good and you captured it beautifully! x

  • Reply
    Kassie Barker-Jones
    July 22, 2016 at 2:41 pm

    I headed here recently – was so good! A real indulgence – especially when you’ve been eating super healthy for a while. LOVE the photos.

    Kassie –

  • Reply
    Gil Zetbase
    July 22, 2016 at 5:40 pm

    That’s great!!!

    Have a nice week end!
    Photographer Gil Zetbase

  • Reply
    July 23, 2016 at 8:39 am

    OMG, that looks AMAZING!!! Must admit that I’m a little jealous that we don’t have a Magnum Store like that in HK 😉
    Loved your beautiful photos as well!

    Have a nice weekend, Lara

  • Reply
    Monique | WritingMonique
    July 23, 2016 at 1:29 pm

    Oh! The place looks amazing, and the magnums look so yummy!

  • Reply
    The Fashion Folks
    July 24, 2016 at 2:49 pm

    It looks so yummy, would love to do one! Xx

  • Reply
    Wildfire Charm
    July 24, 2016 at 4:41 pm

    Omg these look so delicious! I love the toppings you chose x

  • Reply
    July 25, 2016 at 1:28 pm

    This is so cool! Incredible. You have such nice pictures. Thanks for sharing!

    I write Mademoiselle Meets Maquillage and Macaroons and I would love for you to give it a read, maybe we can follow each other on social media?

    Deepti xx

  • Reply
    July 25, 2016 at 11:22 pm

    This looks so good!! So Delicious!

    Adi xx

  • Reply
    July 26, 2016 at 1:03 pm

    OMG, when I saw the first photo I just melted. The ice-cream looks absolutely mouth watering.

    XoXo Noma

  • Reply
    July 26, 2016 at 9:31 pm

    Ice creams are so perfect for the summer!

    <3 | X ALY | Latest: Laced in Red Style Post

  • Reply
    July 30, 2016 at 1:16 am

    Love these Magnum ice-creams. They look so delicious. And I always love your photos. Have a great weekend 🙂

    xoxo Eva |

  • Reply
    Heidi Kokborg
    July 31, 2016 at 12:19 pm

    Oh wow! I need to go here the next time I am in London!

  • Reply
    August 2, 2016 at 6:11 am

    How ice-cream can be that beautiful :(((((


  • Reply
    August 2, 2016 at 11:37 am

    woah… didn’t know there is a Magnum store. Truly inviting and may make you say goodbye to your diet.

  • Reply
    Gina Diaz
    September 24, 2016 at 1:29 am

    This looks delicious! when I visit London for sure I will stop there 🙂

    xoxo, Gina | Instagram: @ginadiazh

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